Business Model

“GCAP operates according to a private sector for-profit model in order to generate sustainable finance and create shared scalable values to achieve a public good.”

GCAP's basic business plan is to provide three types of intellectually superior climate services: climate change adaptation consulting, adaptation professional training and knowledge-led client services. GCAP focuses on creating practical solutions, which are Client driven and customised to meet the Clients' individual needs. There simply are no effective "off the shelf solutions" that can be re-packaged.

Although the climate arena is competitive, GCAP believes its service offerings will be viewed as extremely Value Added.  GCAP is well connected in the Adaptation field and continues to remain on the knowledge frontier, learning and improving its service offerings.

The Business Development model is two-fold and achieved through GCAP's vast network of experts, scientists, policy makers, project managers, technical specialists, consultants and researchers.  First, it focuses on creating and expanding partnerships in order to develop substantial, long-term business opportunities.  Second, it works to develop offices in the regions where adaptation services are most needed.  By creating networks of partners and offices, GCAP enhances its ability to respond to an ever-changing field and effectively meet current and new demand.  GCAP understands that adaptation solutions must be delivered through local engagements with international backstopping and is developing its capacity accordingly.